sales Direct Listing Multiple Markets Verified Applicants Preferred
Business Development & Strategy Manager
Raleigh, NC · Raleigh-Durham, NCPosted 1 day ago
Capitol Broadcasting Company
Job Description
Job Description
Overview:
Capitol Broadcasting Company is seeking a high-impact sales leader to drive revenue growth across our audio and digital portfolios, including WRAL.com and a full suite of audience-targeting solutions (display, video, CTV/OTT, email, and more).
This role sits directly under the Director of Sales and is responsible for accelerating audio and digital revenue, elevating sales strategy, and serving as the in-house expert on digital products, platforms, and campaign execution.
What You will Do
Revenue Growth & Strategy
Lead digital revenue strategy across on-site and off-site channels.
Partner with leadership to consistently exceed revenue goals.
Identify new revenue opportunities,packaging strategies,and go-to-market opportunities.
Drive adoption of digital solutions.
Sales Leadership & Client Engagement
Join key client meetings as a digitalexpert.
Help develop proposals, RFP responses, and integrated campaign strategies.
Coach account executives.
Translate digital solutions clearly.
Foster a high-performance, accountable, and competitive sales culture.
Drive new business development and expand key client relationships.
Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.
Product & Platform Expertise
Serve as internal expert on digital products such as display, video, CTV/OTT, email,SEO, SEM, search, social media management,Google Ad Manager (GAM)and more.
Understand campaign metrics and recommend campaign strategies.
Grow knowledge base of our audio platforms.
Stay current on industry trends.
Work with ad ops for campaign success.
Streamline systems and processes.
Integrated Media Leadership
Position digital in integrated campaigns.
Ensure digital is an integral part of campaign solutions.
Conduct individual and team sales training.
Work to improve client growth and retention.
Perform other duties as assigned to support organizational operations and goals.
Overview:
Capitol Broadcasting Company is seeking a high-impact sales leader to drive revenue growth across our audio and digital portfolios, including WRAL.com and a full suite of audience-targeting solutions (display, video, CTV/OTT, email, and more).
This role sits directly under the Director of Sales and is responsible for accelerating audio and digital revenue, elevating sales strategy, and serving as the in-house expert on digital products, platforms, and campaign execution.
What You will Do
Revenue Growth & Strategy
Lead digital revenue strategy across on-site and off-site channels.
Partner with leadership to consistently exceed revenue goals.
Identify new revenue opportunities,packaging strategies,and go-to-market opportunities.
Drive adoption of digital solutions.
Sales Leadership & Client Engagement
Join key client meetings as a digitalexpert.
Help develop proposals, RFP responses, and integrated campaign strategies.
Coach account executives.
Translate digital solutions clearly.
Foster a high-performance, accountable, and competitive sales culture.
Drive new business development and expand key client relationships.
Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.
Product & Platform Expertise
Serve as internal expert on digital products such as display, video, CTV/OTT, email,SEO, SEM, search, social media management,Google Ad Manager (GAM)and more.
Understand campaign metrics and recommend campaign strategies.
Grow knowledge base of our audio platforms.
Stay current on industry trends.
Work with ad ops for campaign success.
Streamline systems and processes.
Integrated Media Leadership
Position digital in integrated campaigns.
Ensure digital is an integral part of campaign solutions.
Conduct individual and team sales training.
Work to improve client growth and retention.
Perform other duties as assigned to support organizational operations and goals.
Requirements
What We Are Looking For:
5–10+ years of digital media sales experience (publisher, agency, or ad tech)
Proventrack recordof driving digital revenue growth.
Skilled coach and mentor
Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
Strong presence in client-facing situations; confident communicator and closer
Experience working cross-functionally with sales, marketing, and ad operations.
Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.)
Experience in local media or integrated (radio + digital) environments is a plus.
What Makes You Stand Out:
You are as comfortable in a client boardroom as you are trouble shooting a campaign.
Strategic thinker who can balance big-picture planning with day-to-day execution
You can simplify complex digital concepts for non-digital sellers.
You push teams to think beyond traditional media and embrace data-driven solutions.
You bring both strategic thinking and hands-onexecution.
Comfortable in strategy and execution
Strong leadership presence
Comfortable managing multiple priorities in a fast-paced, deadline-driven environment
The ability to translate insights into actionis important.
Why You Will Succeed Here:
You will be empowered to lead, innovate, and make decisions that drive results.
You will work with a team that values collaboration, accountability, and excellence.
You will have access to premium local brands and innovative digital solutions.
You will play a key role in shaping the future of our sales organization.
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About the Employer
Capitol Broadcasting Company
Raleigh-Durham, NC
This employer operates across multiple markets. See the job description for specific location details.