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The InFOCUS Podcast: Paul LeFort
Paul LeFort, head of local television sales at Nielsen, thought Television Client Services responsibilities at the beginning of 2024 with the retired life of Catherine Herkovic. As LeFort improves in to his new function, he spoke to RBR+TVBR Editor-in-Chief Adam R Jacobson to share the latest on specifically how Nielsen aiding broadcasters in exposing the continued worth of UHF/VHF, so that they can remain to appeal marketing and advertising clients with tales that surpass reach.
LeFort in addition talked about dimension precision for the tv sector and what he’s anticipating at the 2024 NAB Show in this brand new InFOCUS Podcast, supplied by dot.fm.
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