Lapham: Radio Must Find New Ways to Be Where Consumers Are B…

Lapham: Radio Must Find New Ways to Be Where Consumers Are
Broadcast radio is the only tool certified by the federal government to use America communities– it’s our most crucial top priority. As radio supervisors, we require to continue to be significant to our listeners. The chance to brainstorm with other radio managers on techniques they are reaching their community and listeners is always so inspiring.

Program radio is the only medium certified by the federal government to offer America neighborhoods– it’s our essential top priority. Lapham: I really feel that radio will certainly continue to progress and reveal brand-new methods to be where consumers are. Digital has in fact substantially consisted of extra radio listening, it’s additive listening for us. As radio supervisors, we need to continue to be suitable to our target markets. The opportunity to brainstorm with various other radio supervisors on ways they are reaching their community and listeners is always so motivating.