Radio Shark Tank: Readers Pitch Their New Formats

A professional major-market CHR designer. A TV weatherman. A small-market specialist. A 21-year-old university student.Brian Burns, Gary Begin, Allan Nosoff, and Justin Walters are all long time Ross on Radio readers that have actually been in the process of creating new styles over the previous year or 2. Today, they’re getting a possibility to pitch their layouts in their own words. (It’s not quite Shark Tank style; any type of judging is being left to the visitors.)Shed’s Yummy Hits and Walters’Young Classics already exist as radio terminals and are readily available to stream. Begin’s Classic Hits and Adult Standards/Smooth Jazz format demonstrations are consisted of here, along with Nosoff’s contemporary take on Smooth Jazz. BRIAN BURNS: YUMMY HITS Major-market programs veteran Brian Burns started streaming Yummy Hits in 2022. The terminal is possessed by Dennis Porebski, with whom Burns has been buddies because working together at WKSE(Kiss 98.5 )Buffalo in the ’90s.”Yummy’s format is a hybrid CHR with a solid focus on Latin crossovers. With Latinos accounting for 55 % of a 4,000,000 populace in the Miami/Ft. Lauderdale metro, Shakira, Karol G., Pitbull, and Bad Bunny are core musicians in sales and airplay. Integrated with a strong female pop library of currents and gold, Yummy Hits has an one-of-a-kind Miami identification contrasted to its earthbound counterparts, supporting their branding statement, Pure Miami! “Yummy’s library likewise includes greatly streamed core-artist tracks that were not always record-company songs, yet know to its core-listener target demographics, as reflected in its example hour.”The imaging is created around an audio’ taste’branding with hyper-local references, and articulated by nationwide voiceover

guru Jon Carter, matched with a Reel World jingle package. The Yummy Hits website is an equilibrium of regional occasions, musician information and gossip, and Yummy recipes. Yummy promotes 59 minutes of songs each hour, countering terrestrial stations that often go beyond 10 mins of commercials per hour.”Yummy Hits can be discovered on all the significant streaming platforms, its very own phone app for Apple and Android, and through its web site. Based on exclusive information, Yummy Hits outstreams its company layout competitors, in addition to a lot of terrestrial banners in the Miami market.”Below’s a sample hour of Yummy: Jack Harlow ,”Lovin ‘on Me”Taylor Swift,”Cruel Summer”Karol G & Peso Pluma,”Qlona”Benson Boone,”Beautiful Things “Rihanna, “Disturbia “Tate McRae,”Greedy”Kevin Lyttle,”Turn Me On”

• Physical “Teddy Swims,”Lose Control”Sean Paul(f/Alexis Jordan ),”
• Got 2 Luv & U”Selena
• Gomez, “Love On”
• Harry Styles,”Late Night Talking
• “Tini, Becky G & Anitta
• , “La Loto”
• Muni Long, “Made for Me”
• Metro Boomin'(w/the Weeknd
• & 21 Savage), “Creepin'”
• Camila Cabello, “Cryin ‘in the Club
• “Tyla, “Water”
• Listen to Yummy right here. ALLAN NOSOFF: CD101.9
• Nosoff is a New York-area meteorologist. Over the last couple of years, he’s been reconsidering the Smooth Jazz layout for the streaming age, making use of the name of New York’s previous CD101.9 as the take care of.” In today’s radio/audio medium, the biggest constant is adjustment. There have actually been countless modifications in the platforms, listener practices, social networks, and much more surrounding radio. That is why it is truly important to NOT be stuck in the mid-2000s pre-PPM way of thinking that aided trigger the Smooth Jazz radio format’s death.”One new fad to embrace is the blurring of style lines, which the original Smooth Jazz layout did not. That aided add to its death, as stations did not welcome other ‘smooth ‘or’splendid ‘musicians. KTWV (94.7 The Wave)Los Angeles initially failed in this change up until rotating to [

  the R&B oldies style] that is currently successful in L.A. Several of this obscuring is presently occurring at CIWV(Wave 98.3)Vancouver. The streaming surge has increased this blur, with several non-radio individuals creating their own one-of-a-kind playlists that extend countless styles.” CHR stations [span] crossover Country [to] Hip-Hop. For Smooth Jazz, what tunes are smooth, however additionally new and groovy? There are many newer R&B, pop, rock, and even nation tracks that fit well with the uptempo’traditional’smooth jazz tracks. In the CD 101.9 trial, SZA, Taylor Swift, Cannons

  , and Kacey Musgraves fit into each of the above formats, respectively. And they also suit the brand-new smooth layout.”Another goal for this station is both a brand-new trend and a strong structure– the focus on brand-new songs. The current streaming … trends have pressed new songs much faster, with new artists increasing quickly, and consumers desiring to hear it. This style will also avoid burnout many thanks to its deep pool of persistent smooth tracks. “A couple of critical tracks also return as far back as the early 2000s. The

  important audio of smooth jazz started to update around that time, so playing cuts from the 1980s or ’90s makes zero feeling for this terminal. This is one more reason that the layout floundered. Playing’Europa, ”Songbird,’or any kind of original-era tracks greatly will make a lot of the target audience tune out quickly.” While strong originalists of

  the Smooth Jazz format might not like it, this formula is the very best technique to record and maintain a more youthful trial while likewise producing income and being anywhere near effective. The’new ‘CD 101.9, without other competition in a lot of tunes it plays, could work if the right proprietors and ideal team came along to attempt it out.”Right here’s the very first hour of Nosoff’s format example: Miguel,” Sure Thing”The Weeknd f/Kenny G,”In Your Eyes”Vincent Ingala,” On the Move”( Instrumental )Lewis Capaldi, “Before You Go “Brian Culbertson,”Sandcastles 2.0″( I)Kenya Grace,”Strangers”Nils,”Let’s Bounce”( I)Ariana Grande & Troye Sivan, “Supernatural”Four80East, “This Time Around”(I)Tyla,” Water”Cannons, “Can You Feel My Love “Eric Marienthal,”Blue Water “(I) Max,” Lights Down Low”

  U-Nam, “Street Life”(I )Victoria Monet,”How Does It Make You Feel

• “Poolside,”
• Feel Alright”Candy Dulfer,”
• L.A. City Lights”( I)
• SZA, “Saturn”
• You can listen to a scoped version of Nosoff’s
• layout trial listed below. You can likewise stream his Apple Music Playlist right here. https://radioinsight.com/wp-content/images/2024/03/CD-101.9-Allan-Nosoff-Scoped-Airchec.mp3 JUSTIN WALTERS: MEAN GREEN HITS/YOUNG CLASSICS Justin Walters is a 21-year-old University of North Texas trainee who has actually been operating Internet radio terminals for more than five years. His present station, the UNT-affiliated Mean Green Hits, is his showcase for a style he calls “Young Classics.” ”

  Young Classics is a lively radio style that links Oldies and Classic Hits for the more youthful crowd. It plays hits from the 1990s, 2000s, and 2010s, motivated by chart-toppers like Eminem, Nirvana, the Spice Girls, and Justin Bieber. This principle stands for the idea that the very best music has actually already been made, catching the essence of previous years while resonating with today’s listeners.

  “I launched Young Classics at the University of North Texas at the age of 20, intending to redefine mainstream radio for a younger audience. Our playlist unites legendary tracks that formed music background, from Eminem’s rap revolution to Nirvana’s alt-rock motion and the worldwide appeal of the Spice Girls. This layout supplies a fresh, energetic bundle that attract people in the late Millennial and early Gen Z crowd, such as university student, recent graduates, and young specialists getting in the labor force.

  “Now, it’s time to share Young Classics with radio experts and program directors, supplying a dynamic new layout that resonates with a varied audience. With its blend of fond memories and contemporary panache, Young Classics is set to end up being a favorite among listeners seeking a special and interesting radio experience.”

  Below’s a sample hour of Mean Green Hits:

  • Usher, “Burn”
  • Backstreet Boys, “I’ll Never Break Your Heart”
  • Tom Cochrane, “I Wish You Well”
  • Stacie Orrico, “I’m Not Missing You”
  • Neon Hitch, “Love U Betta”
  • Madonna, “I’ll Remember”
  • Carrie Underwood, “Inside Your Heaven”
  • Baby Bash, “Baby I’m Back”
  • Alanis Morissette, “Head Over Feet”
  • Flo Rida, “Club Can’t Handle Me”
  • Beyoncé, “Halo”
  • Whitney Houston, “Heartbreak Hotel”
  • Mariah Carey, “Honey”
  • Rascal Flatts, “What Hurts the Most”

  Mean Green Hits can be streamed below. Walters can be reached right here.

  GARY BEGIN: CLASSIC SONGS & & SMOOTH JAZZ; CLASSIC TOP 40

  Ottawa, Ill.-based Begin’s 40-year radio career has actually taken him from Providence to Sarasota, Fla., along with Augusta, Me., to Columbus, Ga., and much more. He is the author of Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide. He established Sound Advantage Media in 2010. For the last a number of years, he’s been supplying 2 layouts, “Classic Songs & & Smooth Jazz” and “Classic Top 40.”

  “Classic Songs & & Smooth Jazz attributes terrific tracks from artists like Michael Bublé, Frank Sinatra, and Diana Krall with a mix of smooth jazz from musicians like Kenny G, Manhattan Transfer, Herb Alpert, and much more.

  “Classic Top 40 is a new spin on Classic Hits. It is a mix of ‘shed songs’ overlooked by today’s developers, yet which allow hits and long time faves from the ’60s to the ’80s. Lots of ‘oh wows’: “Poetry Man” by Phoebe Snow, “You Are Everything” by the Stylistics, “Sideshow” by Blue Magic, “Up the Ladder to the Roof” by the Supremes, “Midnight at the Oasis” by Maria Muldaur, and “Pretty Ballerina” by the Left Banke.

  “Both layouts are heavily looked into, with certifiable hit songs. Your terminal will certainly have a significant branding possibility. Wonderful formats for class A FMs and AMs with a translator. Both are available on a monthly cash money basis. I can be reached right here or at 731-437-0536.”

  Listen to Classic Songs & & Smooth Jazz listed below.

  Begin’s Classic Hits and Adult Standards/Smooth Jazz layout demos are included here, as well as Nosoff’s modern take on Smooth Jazz. Major-market programming shows Brian Burns began started Yummy Hits strikes 2022. Nosoff is a New York-area meteorologist.”One brand-new trend to accept is the obscuring of layout lines, which the initial Smooth Jazz format did not. Ottawa, Ill.-based Begin’s 40-year radio job has taken him from Providence to Sarasota, Fla., as well as Augusta, Me., to Columbus, Ga., and a lot more.