Are People Listening to More Radio? That’s “What Workers Wan…
Listeners perceive themselves as paying attention even more to regional radio today than prior to
the COVID-19 pandemic. That encouraging information is simply among the findings set up for the very first of three research study discussions on “What Workers Want.” The study, performed by Point-To-Point Marketing and Strategic Solutions Research will be revealed in a collection of 3 webinars beginning Thursday, April 11, at 2 p.m. ET.
In a preview of other searchings for from this Thursday’s Part I webinar on commuting and what drives interaction to radio:
- Despite a spreading of options, radio’s simplicity of usage is just one of the chief reasons that respondents think they are utilizing radio more than pre-COVID.
- Radio’s use is being driven by full-time employees that commute. Neighborhood radio still wins 2:1 among full time workers. Additionally, in the auto, radio sways DSPs like Spotify 3:1. Yet broadcast radio is losing 2:1 at home.
- One out of 4 employees who are likely ratings individuals say that opposing would inspire them to listen to even more local radio.
Other topics to be covered in the series of webinars include gadgets and earphone use, marketing to and disputing for today’s audiences, regional radio’s benefits, social networks marketing, and much more.The searchings for will be presented by Point-To-Point CEO Tim Bronsil and Strategic Solutions Research EVP/partner Hal Rood. Thursday’s opening workshop will be complied with by:” The Workday and Headphone Usage,”Tuesday
- , April 23, 2 p.m. ET;” Contesting, Marketing,
- and a Profile of Likely Ratings Participants,” Thursday, May 2, 2 p.m. ET
Enroll in the “What Workers Want” webinar collection below.
Radio’s usage is being driven by full time workers who commute. Neighborhood radio still wins 2:1 amongst full-time employees. In the automobile, radio wins over DSPs like Spotify 3:1.
