Lapham: Radio Must Find New Ways to Be Where Consumers Are B…

Lapham: Radio Must Find New Ways to Be Where Consumers Are
Broadcast radio is the only medium certified by the federal government to offer America neighborhoods– it’s our most essential top priority. As radio managers, we need to remain pertinent to our listeners. The opportunity to brainstorm with other radio supervisors on methods they are reaching their neighborhood and listeners is always so inspiring.

Program radio is the only medium licensed by the federal government to serve America neighborhoods– it’s our most important top priority. Lapham: I really feel that radio will certainly continue to evolve and uncover new means to be where consumers are. Digital has actually considerably included additional radio listening, it’s additive listening for us. As radio managers, we require to remain appropriate to our audiences. The possibility to brainstorm with other radio managers on means they are reaching their neighborhood and listeners is always so inspiring.